What are the statistics that describe blogs in 2018 ? What is the situation of the world of blogs and bloggers in the world more than twenty years since the publication of the first blog (the first post in a site with all the characteristics of a blog was published on December 23, 2017)?
Taking stock of the blogosphere with a series of data and statistics can help you understand if blogs are still counting on the current web or if they are an endangered phenomenon – or already extinct, as someone says.
Many have pointed to the dominance of social networks in the web ecosystem as evidence of radical change in the way they use and publish content. No more articulated posts and with a long enough development, but only very short and ephemeral microtesti, destined to an instant use and without a prolonged stay. On the contrary, the statistics show an overview in which blogs are alive and well and, on the contrary, the average size of posts is spreading and the users who read them are always an absolutely considerable percentage.
But let's proceed with order and see a summary of all the main statistics relating to the universe of blogs in 2018 .
1. Number of blog posts published every day
A total of 2,500,000 blog posts are placed online every day in the world . This is revealed by the Worldometer counter http://www.worldometers.info/blogs which counts the number of posts published daily in the main blogs around the world.
2. The authors of the blogs are mostly male
A cliché affirms that women tend to speak and express themselves more. In reality in the blogosphere are the males to have greater presence. An analysis conducted by Blighty SEO reveals that male bloggers are 60% of the total .
3. Most blogs are in English
Yet Blighty SEO has derived the fact that the majority of blogs in the world are written in English. This data, unlike the previous one, is not surprising: devoting oneself to keeping a blog alive is a privilege granted to a person who has a minimum income far from the poverty line. Developing countries, where mainly languages other than English are spoken, are those in which it is less likely to find bloggers. Like it or not, the richest countries in the world are those with native English speakers or who have fluent English as a second language. Specifically, 66% of blogs are in English . The Spanish followed by 8.7%, the Portuguese by 6.5%, and the Indonesian by 3.5% .
4. Only a very few blogs are really profitable
No more than 8% of blogs produce revenues – in terms of advertising carried in their pages or other value-added services – exceeding 10,000 dollars per year. Those that earn more than $ 150,000 are no more than 1.2%, while those with a profitability of over one million are only 0.6% . 69.4% do not earn even one dollar. Blog Tyrant says so .
5. About a third of bloggers started the non-profit blog
Still Blog Tyrant notes that 37.1% of bloggers started posting to create an additional source of income . 32.2%, more ambitious, aimed to make it a stable job. 20.6% started the blog to promote an existing business. Everyone else started without a declared profit.